A structured transformation for first-generation entrepreneurs who are done surviving and ready to lead. Confidence. Voice. Presence. Business that lasts.
I learned it surviving four storms that would have buried most men. A heart attack at 32. Markets collapsed around me. Governments rewrote the rules overnight. A pandemic shut my showroom. And still I chose to rise. Every single time.
I have been building since 1987, and Morbagh, a luxury furniture brand, came from sawdust and sheer will. No rich father. No elite degree. No safety net. What I had was hunger, the ability to read a room, and the stubbornness to keep going. That is exactly what I now share.
Thirty seconds from me, then the road in pictures. From a boy in an old photograph to a room full of founders.
“Nothing will work unless you do.”
The way I speak in the room is the way I speak here. Two minutes, two lessons.
Four ways in. One system. Every journey starts with the same question: your business has grown, have you? You see your own gap first. Then you choose the depth that fits, from two hours to ninety days, always in person and always in a small room.
Thirty seconds inside the room. This is what the work feels like before you commit to it.
Book a Discovery CallA hall of 100+ business owners. A university lecture theatre. My own cohorts, week after week. Different rooms, the same work.
Seven founders and professionals who sat in the room. Unscripted. Tap any one to hear them.
I was completely caught off guard. I understood how non-unique I was, and how I need to sound special.
Using stories. We have so many in our bag, we're just not using them.
A fresh perspective on how to position yourself and how to talk about your business.
This is the best workshop I've attended. Plain, easy to understand, very helpful. I will use this in my pitch.
The people were blown away. They participated, they played full out. Lots of learning.
I thought I was being very clear. Clearly I am not. Now I will work on refining my pitch.
A year and a half in BNI, and today I really understood what Givers Gain means, and how giving works for you in return.
I will only work with you if I genuinely believe we can do something real together. This is not a course. It is a relationship.
The Phoenix Code is a coaching programme created by Vikas Sharma in Dubai. It helps first-generation entrepreneurs and founders build the confidence, voice, presence and story their business now needs: how they introduce themselves, speak in rooms, tell their story and turn conversations into business. It is not related to any software product of a similar name.
Vikas Sharma is a Dubai-based business mentor and the founder of Morbagh Designs, a luxury bespoke furniture brand he built from scratch. He has been building businesses since 1987. He has survived a heart attack at 32, the 2008 global crisis, demonetisation in India and COVID, and rebuilt every time. He now mentors founders through The Phoenix Code.
Founders whose business has grown faster than they have, owners stuck at the same numbers year after year, capable professionals who lose clients to less able people because they don't present themselves well, and employees ready to build their own business. Women-only rooms for women who build from home open in 2027.
Four ways in: The Masterclass, a two-hour monthly session where you score your business and yourself; The Phoenix Code Intensive, two days for a maximum of six people; Phoenix Ascend Private Cohort, ninety days with three other owners; and Phoenix Ascend Private, ninety days one to one. Phoenix Circle works with business chapters and founder-led teams by invitation.
In person, in Dubai, and always in a small room. The work is practical: you practise in the room and then use it in real meetings, networking events and negotiations.
Start with the Masterclass or a free Discovery Call with Vikas. Call or WhatsApp +971 50 985 7049, or email vikas@tpcbyvikas.com.
Leave your email. I read every message personally. If I believe we can build something real together, I will reach out and we talk.